Three techniques to assess your true SEO positioning:

Branded keywords are terms or concepts related to the brand or any of its registered products, not only legally but also in the consumers' vocabulary. These keywords have a high level of recognition and association with the brand. Some people starting with SEO may rejoice when their branded keywords rank in the top positions. However, ranking well for branded keywords is just the bare minimum in an SEO strategy.

Therefore, celebrating good positioning for branded keywords is not particularly commendable, as it is practically an obligation. We need to go further. In this article, we share three techniques to assess the true positioning of a website beyond branded keywords.

Continue reading to discover the three key points you should implement!

1. Identify the Industry and Study the Business Environment: Knowledge is the best tool for SEO! If you want to be strategic players, you need to understand the playing field. First, clarify the industry to which your business belongs, as this will shed light on the keywords under which you should position yourself. Identify the core of your business and what generates 80% or more of your profits. This will reveal the primary keyword you should target to strengthen your business. Once you've identified what drives your business and profitability, strategically focus on what you want to emphasize and which keywords you want to prioritize based on user preclassification and intent levels. Then, break down the main keyword and derive others from it.
   

2. Define Variations of the Primary Keyword: Expand the possibilities for users to find your business through other terms, concepts, phrases, and search methods. While some businesses in Latin America launch single-page websites, this creates a poor user experience and pits them against others following best practices by creating robust websites with multiple pages detailing products and services. Therefore, alongside strengthening one primary keyword, develop complementary ones using phrases describing your business's specialties and areas of expertise.
   

3. Determine Differentiations and Competition: After defining the primary keyword and its variations, identify the competition and differentiators that make your business strong and set it apart from competitors to gain market share. Use semantics and the way you craft your content to inform visitors why you are a superior or preferable alternative, attracting quality traffic that converts.

In summary, to assess a website's true positioning beyond branded keywords, you need to:

• Understand the industry and business environment.

• Expand the possibilities for users to find your business through a variety of keywords.

• Explain to website visitors why your business is superior to competitors using differentiation and competition strategies.

Keep reading our blog to learn more about search engine optimization!